Jennifer Lin, Managing Director

Jennifer started her first step into the research world when she was an undergraduate in the Shih Hsin University. Working as a part time interviewer, she was exposed to both face to face and telephone interviewing. With four years of interviewing experience, she soon cultivated a strong interest for research.

It comes as no surprise that Jennifer joined TNS Taiwan Marketing Research Consultants (part of Sofres Group) upon graduation. As a fieldwork supervisor, she amassed vast experience in conducting different methodologies across various industries. Jennifer also exhibits her strength in terms of project coordination as she handles studies across multiple cities.

In 1997, Jennifer was appointed as a Fieldwork Manager in Synovate. She adopted a hands on approach with her team, motivating them to perform to their fullest for every project. Two years later, Jennifer was invited to take on the position as a Fieldwork Director in Viewpoint Research and Consulting Ltd. Her job scope also expanded beyond fieldwork projects but also quantitative and qualitative research studies. Jennifer was also trained as a professional moderator for focus group discussions.

With more than ten years of experience under her belt, Jennifer values and recognizes the importance of quality fieldwork. With this vision, Asia Marketing Research Company was started in 2001. The company is entrenched with a mission in delivering cost effective and timely quality data.

Jennifer is bilingual in both Mandarin and English.